Press Prep
AI-Powered Media Training

Walk into every
interview ready.

Press Prep gives communications professionals a full AI-powered prep workflow — reporter research, news scan, likely questions, talking points, live practice, and interview debriefs — all in one place.

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No credit card required
Free to start
Built for comms pros
As featured onFeatured on There's An AI For That

6-step

Prep workflow

AI

Reporter research

Live

Practice sessions

Real-time

News scanning

Live AI Practice

Practice with an AI
that knows your brief.

The AI interviewer isn't generic — it's built from your reporter research, your topic, and your talking points. It knows the angles, the hard questions, and the red lines before the session even starts.

Voice Practice

Speak your answers out loud. The AI pushes back, redirects, and scores your message discipline in real time.

Video Avatar Practice

Face a live AI video avatar that looks and feels like a real on-camera interview. See yourself under pressure before it matters.

Choose your pressure level

Aggressive, neutral, or friendly mode. Run the same session multiple ways until you own the answer.

Try a practice session

The workflow

Everything you need, in order

Three inputs. Then Press Prep builds the full brief automatically.

Step 01

Tell us about the interview

Enter the reporter's name, outlet, the story angle, and your strategic goal. That's it — three quick prompts.

Step 02

AI researches the reporter

Press Prep automatically looks up the reporter's beat, recent stories, known angles, and social presence.

Step 03

News scan runs in the background

Real-time headlines around your topic are surfaced and synthesized into a day-of news frame.

Step 04

Questions and talking points generated

Likely and hard questions are built from the reporter profile and topic. Talking points are grounded in your goals and approved language.

Step 05

Practice the live interview

Run a full text-based mock interview. Choose aggressive, neutral, or friendly mode. Bridge back. Stay disciplined.

Step 06

Run the debrief

Paste the published story or broadcast transcript. Get a scored debrief on message alignment, clarity, discipline, quotability, and risk.

New

Forward the email.
Get the brief.

When a reporter emails you about an interview, just forward it to Press Prep. We’ll extract the details, build your full prep brief, and email it back — complete with talking points and practice link. No login required.

Perfect for when you’re on the go, in back-to-back meetings, or just need to get prepped fast from your phone.

Try it free

Works from anywhere

Forward from your phone, tablet, or desktop. No app install needed — it's just email.

Brief in minutes

Reporter research, news context, likely questions, and talking points — generated automatically while you walk to the studio.

Smart extraction

We parse the reporter, outlet, format, and schedule from the email. If anything's missing, we ask — not guess.

Features

Built for the full interview lifecycle

Not a chatbot. A structured workflow designed around how professional communicators actually prepare.

Reporter Intelligence

Automatic lookup of the reporter's beat, recent bylines, known angles, and social presence. Know who you're walking into.

Real-Time News Scan

Day-of headlines synthesized into a news frame. Know exactly what's live around your story before the call starts.

AI-Generated Questions

Likely questions, hard questions, and recommended bridges — all built from the reporter profile and your topic context.

Tailored Talking Points

Core message, supporting points, approved language, red lines, and a closing quote — grounded in your strategic outcome.

Use cases

Who uses Press Prep

Corporate Communications

Prep executives for earnings calls, product launches, and crisis response — with message discipline locked in before the call.

Read the guide

PR Agencies

Give every client a full briefing book in minutes. Reporter research, likely angles, and practice rounds before the interview.

Read the guide

Government & Policy

Navigate sensitive topics with pre-built red lines, approved language, and alignment scoring against official positioning.

Read the guide

Pricing

Start free. Scale as you grow.

14-day trial, no card required. Monthly plans include a credit allowance that refreshes each cycle. Top up any time — those credits never expire.

Free trial

14 days free

250 credits included · No credit card required

Start free trial

Individual plans

Starter

$20/mo

$16/mo billed annually

1,000 credits/mo
1 seat
Voice practice
Credits roll over (up to 2×)
Cancel any time
Get Starter

Pro

$49/mo

$39/mo billed annually

3,000 credits/mo
1 seat
Voice + video practice
Credits roll over (up to 2×)
Cancel any time
Get Pro

Need team or custom pricing? Email us at [email protected]

Credits are consumed as you use AI features. Each action uses an estimated range of credits depending on complexity.

Get started today

Stop winging it. Start every interview ready.

The full prep workflow — reporter research, news scan, questions, talking points, practice, and debrief — in one place.

Get Started